SummaryThe Global Communications (GC) organization has recently experienced many problems detrimental to its core functions. Global Communication is a telecommunications company. Due to current economic conditions, telecommunications organizations are struggling to keep pace with other industries. Their stock prices fell 50% over a three-year period. The company has fixed costs that cannot be covered due to its lack of working capital. Cost reductions made by the company include reductions in health and education benefits. Employee retention is another determining factor within the organization. Organizations must acquire and maintain a comprehensive understanding of cultural diversity within the workforce. Global Communications had to establish an appropriate performance benchmark; therefore, the company will know when the objectives will not be achieved. A significant increase in efforts to develop the perspective of the proposed globalization campaign will provide alternative solutions to current organizational difficulties. A successful marketing campaign will increase the visibility of the company and make more establishments aware of the services provided by (GC). The introduction of new marketing strategies will focus and promote additional services offered by Global Communications. The new marketing strategy should focus on the target market of a revised business strategy, such as discounts for consumers using multiple services and discounts for business consumers for multiple lines and services. Establishing performance indicators can help the company track the continued progress of the outsourced workforce. Employers must invest energy in resources to produce a variety of discrete strategies. When intertwined, these different aspects create an overall model for building and maintaining a desirable and stable workforce. Problem StatementProblemsThere are many problems plaguing the Global Communications (GC) organization, which can ultimately harm its core functions..