The objective of this report is to highlight the importance of customer satisfaction in a small business and how legal compliance can be enforced in a business. The main customer related legislations and a guide on how to achieve business goals will be provided in the following paragraphs. Customer satisfaction is a marketing term that measures how well the products or services provided by a company meet or exceed a customer's expectations. This not only matters to the customer, but even more to the business, as it has a direct impact on the company's bottom line. However, it is one of the most important elements of effective business branding. Companies that have been successful in retaining the business of their loyal customers have shown over time to consistently increase profits from their customer database. The impact of customer loyalty is impossible to lose. This white paper will analyze not only the meaning of customer satisfaction, but also some of the elements that businesses need to consider in order to clearly define, measure and merge this concept into ...