What people don't realize is that while fur and skins can be more sustainable than other textiles in the industry , during the process of tanning leathers and dyeing fur Before they are released into the market, many deadly chemicals are used on the product. Tom Ford, a major designer in the fashion industry, has actually stated that his reasoning for being pro-fur in the industry is that it is an important luxury that allows people to experience of something that was not harmful to the planet. Animals have a huge impact on the environment and the planet and by focusing on physical animals and tackling a different issue, Tom Ford is misadvertising the use of fur. Before the discovery of new synthetic fibers, fur was available and used to survive cold temperatures. Today, with the technology we have to make durable clothing that is as warm as fur, it is almost obvious that fur has become a symbol of high society. The consumer market should be more aware of the science behind their purchase. Higher social status should never be more important than the life of an innocent