Neutrogena Products in the UK are expected to support their campaign on the use of anti-aging products, which should allow them to change the product packaging design respond to the requests of their customers. consumers. Over time, consumer demand changes, as does that of their competitors. This means that personal selling must have a way to obtain data from wholesalers, consumers and retailers. This makes personal selling a connection of agents who can pursue all avenues as soon as the original market turns into a success. Advertising and public relations are extremely important in creating an effective campaign. Once the personal selling and promotional campaign is in effect, the advertising campaign should be followed by the placement of adverts in all major UK newspapers. This should contain important information on the use of anti-aging products in newspapers and online issues of newspapers. Advertising promotion would be better if it did not connect anti-aging products with anti-wrinkle products. Anti-wrinkle advertising should highlight ingredients that help, stop and/or reduce the wrinkle process. Once again, this claim must be supported by scientific evidence in this area. It doesn't hurt to include quotes and conclusions from the scientists who studied the product, about how the ingredients work with your natural chemistry. There are many scientific laboratories that should be used to carry out these studies and allow researchers to produce the evidence necessary to promote the product. As for the UK, it seems to have many bases available for paper trading around the world. They seem to have a great marketing team and an outstanding scientist who can continually improve their products aimed at middle-aged women around the world. Their strategy of joining forces with Johnson and Johnson helps them immensely in the healthcare sector. This gave Neutrogena a head start on its anti-aging products as well as the health care quality of this product. As a middle-aged woman, I too believe that Neutrogena better understands the concerns of aging in today's world. To be able to market your product locally or internationally, you must be able to connect with your target at their level and lifestyle. Marketing can be an exciting activity to explore. I can't wait to apply everything I learned from this course in my company's marketing department..