Outline-Pepsi/PepsiCoI.) Introductiona.) Pepsi is a much more complicated brand than a simple cola product. PepsiCo Company offers a wide range of marketing perspectives that are vital to consumers and the company. b.) PepsiCo is a global food and beverage company based in New York. The company was formed in 1965 with the merger of Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo expanded with the acquisition of Tropicana in 1998 and the 2001 merger with Quaker Oats. The company offers several different products known throughout the world. PepsiCo offers twenty-two iconic brands in more than two hundred countries and territories. Iconic brands generate over $1 billion in annual retail sales. c.) Some mixes of signature promotions aim to help attract target customers to specific products. PepsiCo's promotional mix includes advertising, sales promotion, direct marketing and public relations. PepsiCo advertising usually consists of a celebrity drinking the Pepsi product in an advertisement. Sales promotion, discussed in Chapter Fifteen, includes sweepstakes, coupons, and discounts. Direct marketing involves selling directly to businesses at wholesale prices. Public relations includes: sponsorship or financial assistance. d. Due to the wide range of products offered by PepsiCo, prices vary. PepsiCo's pricing strategy is a market-oriented pricing strategy (value base pricing) and a hybrid everyday value pricing strategy. Value base pricing is defined as setting a price that looks good compared to other prices. The market-driven pricing strategy consists of competitive prices. The hybrid daily pricing strategy is to ensure that there is a difference between seasonal and daily products. The reason for this is to ensure that consumers will buy the product every day, and not only could ecological factors affect Pepsi, but it will not have much impact on business and profit generation. Ecological factors affect agricultural businesses more.v. Pepsi is a soft drink, which is why the FDA regulates it. Pepsi is expected to maintain a firm level of laws. Different markets around the world follow different sets of regulations, which are either relaxed or removed. Competitive pricing is a factor that the company must keep in mind at all times. The scenario is very important because there may be civil unrest, a drop in sales due to inflation or cross-border situations. As a result, Pepsi must stay informed of all changes and policies in order to adapt. SWOT analysis: i. Strengths: PepsiCo's strength lies in branding. One of PepsiCo's biggest brands is of course Pepsi, one of the most recognized brands in the world. In 2016, it ranked 24th among the world's top 100 brands. Pepsi generates more than $15 billion in annual sales. Recognized brands include Pepsi, Diet Pepsi, Gatorade Mountain Dew, Thirst Quencher, Lay's Potato Chips, Lipton Teas (PepsiCo/Unilever Partnership), Tropicana Beverages, Fritos Corn, Tostitos Tortilla Chips, Doritos Tortilla Chips, Aquafina Bottled Water, Cheetos Cheese Flavored . Quaker Snacks, Foods & Snacks, Ruffles Potato Chips, Mirinda, Tostitos and Sierra Tortilla Chips