AMC's hit television series, Breaking Bad, has a lot to brag about. After the pilot first aired in 2008, thousands upon thousands of people around the world quickly jumped on the Breaking Bad bandwagon. Six years and millions of dollars later, the series still remains on its “number one” pedestal. As viewers began to anticipate the final episodes, the Breaking Bad publicity team released a spectacular commercial that surely could have upped the ante for the final chapter of the empire known as Breaking Bad. This ad actually got everyone excited about what was going to happen. They wanted people to get in on the action by tuning into AMC, and this scary ad, with the use of bright colors, font style, and determined posture, did its job in instilling a type of twisted anticipation on a national scale. As many know, bold and bright colors can do a lot for an advertisement in its goal of turning heads and attracting attention. This advertisement is a radical departure from the common belief that bright, bold colors are the only surefire way to make an advertisement eye-catching. This being true, one might wonder why this particular advert doesn't take full advantage of the sparkling pigments and exciting color palettes. It takes a different, but tasteful approach, with its choice of color incorporation proving to be very effective and much more suitable than sparkly glitter. This ad is quite simple: it displays a grayscale image of a man standing in the middle of barren land. There's nothing else in this image except the quote "Remember My Name" on his stern face. At first glance, the eyes are automatically drawn to the striking and very imposing yellow that stands out against the dark tones of the background. .... middle of paper ......the few words provided arouse curiosity. There is truly a compelling power that emanates from this ad that forms a lingering question mark in the minds of its viewers. This forms a void that can only be filled by watching the show. The subtlety of this ad is what ultimately creates its strength. It successfully arouses curiosity and anticipation. With an overall withholding of information, this Breaking Bad ad is able to reach a much wider audience. An audience so large that no one is safe from a rapid descent into the world of crime, cartels and crystal meth. Works Cited Gilligan, Vince. "Pilot." Breaking Bad. AMC. New York, NY, January 20, 2008. Television.Fowles, Jib. “The fifteen fundamental attractions of advertising.” Under the direction of Michael Petracca, Madeleine Sorapure. Common culture: reading and writing about American pop culture. Boston: Pearson, 2012. 54-72. Print.