GoPro is officially the best-selling camera in the world and the company has doubled its sales figures every year since its inception, hoping to make a billion dollars just from 2013 (Cade, 2013). GoPro owner and creator Nick Woodman, named Ernst and Young's 2013 National Entrepreneur of the Year (Jewish Business News, 2013), believes the company's aggressive marketing strategies and heavy use of social media, as well as the constant advancements in consumer technology are the reasons for GoPro's unparalleled success (Mac, 2013). The camera is constantly improving and the company is world famous for its marketing methods. With the release of the Hero 3+ Black Edition two months ago, one has to ask: can anyone compete with GoPro? Well, it certainly won't be easy, as point-of-view camera company Contour recently discovered. Contour cameras have received great reviews from extreme sports and camera experts and were even chosen as one of the perfect pieces of equipment by Outside magazine. Unfortunately for Contour, GoPro tops this list, along with almost every other camera type....