Gap Analysis: Global CommunicationsGlobal communications has been faced with a difficult and arduous decision. The business is in decline and a new growth strategy is ready to be implemented. The growth strategy will enable Global to become more competitive and more responsive to its customers. However, the implementation of the plan was not clearly thought through, causing conflict and division. How can Global solve their problems? The issues Global faced were examined and measured against the concepts presented in the cited texts. Situation Analysis Identifying Problems and Opportunities In the scenario downloaded from rEsource, Global Communications faced difficult times. The stock price fell more than 60% over a three-year period. Shareholders were worried and their confidence was declining. The scenario indicated that there was enormous pressure to turn around the economy. The blame was placed on the entry of cable companies into the telecommunications industry. Cable companies, with advanced technology and infrastructure, were able to not only provide television entertainment, but also telephone and Internet access. This was something that was lacking at Global Communication. Global Communication could no longer compete in customer service. In Understanding Business, 5th Edition, Nickels and McHugh state: Competition among businesses has never been greater than it is today. Some companies have found a competitive advantage by focusing on manufacturing high-quality products. The goal of many companies is zero defects, that is, no errors in the manufacturing of the product. However, producing a quality product is not enough to enable a company to remain competitive in global markets. Businesses must now offer quality products and exceptional service at competitive prices. That's why GM is building car factories in Argentina, Poland, China and Thailand. Combining excellence with low-cost labor and minimizing distribution costs resulted in larger markets and long-term growth for GM (pp10-11). This is the environment in which Global operates. Cable companies have high-quality products that are in high demand. Therefore, Global intends to capitalize not only on updating its products, but also on introducing new products and services, targeting specific customer demographics and reducing expenses while increasing customer satisfaction. Nickels and McHugh also state that there are four factors for operating in a highly competitive environment. .The first is to compete by delighting the customer (Nickels and McHugh, 1999, p.11). This is what Global intends to do by introducing its strategic alliances with satellite and wireless providers. Combined with their new calling features, the video and wireless services now provide a one-stop shop for all communication needs, convenient for the customer. Additionally, the outsourcing plan is designed to increase the technical sophistication of support staff to deliver a better customer experience..