HSBC UK offers credit cards such as HSBC Credit Cards, Student Credit Cards, HSBC Premier Credit Cards, HSBC Gold Credit Cards and Credit Cards professionals. People with a regular income or a low credit score will be offered the HSBC credit card which has basic features, while the Gold credit card and Premier credit card are offered to people with a good level of income and a very high level of income. They also enjoy a wide range of benefits such as rewards. It comes with the convenience of earning rewards points as well as a balance transfer offer. Objectives: The objectives of this marketing plan are: • To determine the factors that influence the use of various credit cards in the United Kingdom. • Determine the correlation between each credit card. income group and credit card use. The vision is very clear: by 2020, at least 80% of customers are expected to use the HSBC credit card in the UK and it can be acquired very easily if the company can follow and implement the following three main objectives : • Change with changing attitudes of people; • Implement global standards; and • Pricing and