GAP ANALYSIS: GLOBAL COMMUNICATIONSGap Analysis: Global CommunicationsGap Analysis: Global CommunicationsGlobal Communications is a company that needed a new strategy in order to compete with its competitors. The telecommunications industry has been flooded by the entry of cable companies into their market. Global Communications was in financial decline and had already asked union workers to give up one percent of their benefits in order to help them. The union did this voluntarily in order to preserve the future of their jobs within the company. The company recruited new executives to try to develop a plan to save the company from its decline. The senior management team developed a strategic plan to compete with the telephone and cable companies. They obtained permission to implement the plan, but not without problems. The senior management team did not consult or disclose any of its plans to the union representative or employees prior to their approval. Their plan called for outsourcing some of the work overseas, which would reduce costs but also eliminate jobs within the company. The management team needed the support of the union representative to explain to the workers what the company's plans were and how they would affect them. The union representative was upset at having been excluded from communications and having to hear it from her superiors. Global Communications needed employees to grow and increase profitability; however, they were unable to reach an agreement and Global Communications made layoffs. The union discusses what steps it will take to end the outsourcing plan that will set a precedent for the entire industry.Gap Analysis: Global Communications Situation AnalysisIdentifying Problems and OpportunitiesCommunication is the Key to Success of a company. A company must be able to communicate the overall plan and future goals to its employees so that employees can support the organization's goals. The first problem faced by Global Communication was the lack of communication with the union about the need to access international markets to allow the company to grow. The second issue was also the lack of communication with the union regarding its plans to outsource the technical call center to India and Ireland, which would in turn affect the employee's employment status. They should have contacted the union president and told him their goals before moving forward. This would have opened up the communication process and not left unionized workers in the dark..