DEAL FITNESS is one of the best clubs that offers its clients well-developed programs for people of all shapes and sizes with highly specialized equipment and under the guidance of trainers professionals, we not only focus on physical strength and fitness, but also help cope with daily mental stress and aid relaxation through yoga, massage and aerobics. So after a hectic and stressful day at work, you can come and relax your mind and body with various activities that our The club offers swimming lessons, tennis lessons, scotch lessons and many more so that our members can live a healthy and happy life. Targeted Customers: Fitness is very important to live a healthy lifestyle, because we all know a very famous saying "health is wealth", so without health we lose our ability to live life to the fullest. And so Ideal Fitness makes our customers attentive to their state of health and makes them aware of the importance of taking care of it, we target our young people who are most willing and enthusiastic to stay in shape and we encourage them to do so through their providing the best facilities in the neighborhood. WE motivate them so that even if their daily routine is busy, they still make time to exercise because we all know that we need to be regular to achieve optimal fitness results. This is why we constantly remind our clients that “SEVEN DAYS WITHOUT EXERCISE MAKES A WEAK.” Secondly, we believe that there is no age limit and therefore persuade even workaholics who feel their middle of paper ......g and give results in a short period.3. THE CONCEPT OF SOCIAL MARKETING: This type of concept focuses on the well-being of customers and society. Therefore, before making any marketing decision, they first try to focus on the needs and wants of the targeted market and based on that, execute the decisions. they also take into consideration the long-term interest and value of the company, such as environmental impact and social services that benefit both the company and customers as a whole.4. THE CONCEPT OF PRODUCTION: This concept is based on the philosophy that the product creates its own demands, that is, the customer tends to buy those products which are easily available in the market and which are not so expensive . That's why the company following this concept focused on high production efficiency at low cost and mass distributions. .5.