Fast food restaurants are popular among consumers today. Many fast food restaurants are trying to meet the needs of the market as people look for a quick and convenient place to eat. Due to the large number of fast food chains available in the global market, fast food companies must strive to succeed. Simply offering customers a fast, convenient style of dining is not enough to stay competitive. This is why it is interesting to study and know a fast food company that stands out in such a competitive environment. What has KFC China done to succeed? What marketing strategies did they use to dominate the market? We will find out in the following sections. History and General Background KFC is one of the most popular fast food chains according to Yum! Brands and fried chicken are the company's specialty. KFC was founded by Harland Sanders, later known as Colonel Sanders. Additionally, KFC was one of the first fast food chains to expand internationally, including opening outlets in Beijing, China in November 1987 (KFC Website, 2013). The fact that KFC was the first Western fast food company in China makes it very difficult to satisfy the Chinese market. Trying to sell the same products or services is a typical approach to most foreign expansions of franchise businesses (Bell, 2011). However, KFC does not choose a one-size-fits-all approach to its business. According to Shelman, the author of the case study regarding KFC's explosive growth in China, the key to KFC China's success is changing the menu to suit Chinese tastes and dining style (Starvish, 2011 ). “One of the lessons I take away from this case is that ...... middle of paper ....../14/the-8-strangest-offerings-at-kfc-chinaKFC Website. (2013). Responsibility. Retrieved from http://www.kfc.com/about/responsibility.asp Liu, W. (2008). In Rome: the key to KFC's success in China. Retrieved from http://www.businessforum-china.com/management_article_detail.html?articleid=355&nowpage=1Oches, S. (2013). The qsr 50. Retrieved from http://www.qsrmagazine.com/reports/qsr-50-0Starvish, M. (2011). The explosive growth of KFC in China. Retrieved from http://hbswk.hbs.edu/item/6704.htmlYum CSR. (2012). KFC Linhyin Hangzhou Leed Gold Restaurant and KFC Jingpan Shanghai Leed Gold Restaurant. Retrieved from http://www.yumcsr.com/environment/green-building-examples.asp Zhou, L. (2012). Analysis of the cultural adaptation models of McDonald's and KFC in the Chinese market. Retrieved from http://www.diva-portal.org/smash/get/diva2:534795/FULLTEXT01.pdf