Marketing your idea is difficult because you may not have the funds to televise your issue, so you have limited resources to get your idea out to the general public. Another thing is to choose the right idea and problem. If you choose an idea that doesn't interest the general public, you won't get their attention or help. Additionally, if the idea is too complex and difficult for viewers to understand, you won't get the help you need. You need to choose a topic that everyone can relate to in order to be successful