“Businesses and human efforts are systems…we tend to focus on snapshots of isolated parts of the system. And I wonder why our deepest problems are never resolved. - Peter Senge, author of The Fifth Discipline: The Art & Practice of the Learning Organization. People in an organization are the most important entity on whom the entire performance of the organization depends. Hence the right mix of personnel and appropriate utilization of manpower and by keeping their motivation level high, the organization as a whole can achieve wonders. Personnel management is of paramount importance in any modern organization. Strauss Cars is a leading car rental company operating in over 25 countries with around 1,500 people working in the UK alone. Based on its strategic review of operations in the country, the company's board of directors has come to the conclusion that a certain set of changes need to be considered to streamline operations, utilize their resources efficiently and have better performance overall. coupled with friendly service at low cost. Management's new plan suggests they have a central location for sales and marketing operations located in Edinburgh, where as their Manchester and Cardiff sites will be closed and staff will be given an option to make redundancy or possibility of moving to Edinburgh. As the company takes on this gigantic change in its structures and functions, some of the company values ​​can come to the fore, which are essential for the organization to function in a modern setup. . The company still follows some of the old sales and marketing methods, which are not regularly reviewed against market conditions, local requirements and necessary requirements...... middle of paper ...... performance appraisal and reward management system needs to be hired as consultants to define roles and responsibilities, which will incur costs for the organization, and the refresher training that needs to be provided to staff is also a burden for the organization's treasury. Finally, for Strauss Cars to undergo a strategic change in its processes to meet customer needs, it must experience organic growth and improve the quality of services to its customers, it must follow a strategy of simplicity and focus on performance of its employees which can be increased by motivating them to contribute more through a scientific reward management system coupled with necessary training which benefits both the employee and the employer. As – Doug Conant, CEO of Campbell's Soup said: “To win in the marketplace, you must first win in the workplace..”