To succeed in today's connected planet, we must build a community around our brand and our services. Over the past decade, social media monitoring has become the primary form of business insight, used to recognize, anticipate and respond to customer behaviors. Paying attention to what DC FightsAIDS customers, competitors, reviews, and followers are saying about DC FightsAIDS is key to getting amazing results from our social media campaign. Social media has countless tools, providing ample opportunities to analyze, measure and display company commitments and achievements. Analysis of existing media has shown that DC FightsAIDS is doing well with buzz, but it's time for new media sources. this will allow us to obtain the resources we need, while also building a considerable money supply to deal with sudden events or bumps in the road. It's important to know our audience and narrow it down into categories to better understand how to effectively reach each person. We know our audience and what they are looking for in education and knowledge about HIV/AIDS and other STIs. Every day, we strategize to retain our customers and develop creative ways to win new ones. We first figured out how to leverage our relationship with our clients and their vast network of friends. We have also chosen to differentiate ourselves from our competitors by focusing on screening young people and connecting those who need support. We always make sure to be visible and available to meet the customer's desires and needs. By targeting young people, it helps to get more buzz, because young people mainly share everything with others through conversations, blogs, social networks... in the middle of a newspaper... noticed by everyone world. So, at DC FightAIDS, we use social media as well as external media networks such as magazines, newspapers, television news channels and local radio stations for our marketing campaigns for our products and services. Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumblr and Instagram as well as other social sites are great ways to campaign and drive traffic to the DC FightAIDS brand and products. It gives the company a multitude of options that will allow DC FightAIDS to create an engaging idea in a variety of media styles to grow our audience so we can become more diverse. The great thing about social media is the new social media sites. New social media sites are created all the time, giving Living Social more publicity every day so that we can expand our services, help increase sales and create new business for years to come..