Summary This report aims to analyze the market special offer "women's yoga clothing" from Lululemon, the special feature of this product is that it represents the majority of Lululemon. Athletica Sales. The women's and girls' clothing manufacturing industry is expected to earn approximately $589.6 million in 2013-14, a slight decline of 3.9%. The major players in this industry are: • Nike, Inc. • Reebok • Adidas AGLululemon is a public company founded in Vancouver in 1998, which today has become one of the leading sportswear companies in the world, especially for yoga clothing for women. Lululemon is affected by the forces of competitors and suppliers in the microenvironment. Additionally, it is affected by the technical and demographic strength of the macro environment. Lululemon offers various products including sports clothing and accessories for different customers. In Lululemon's 2013 annual report, it targets "sophisticated, educated women who understand the importance of an active, healthy lifestyle" (Lululemon 10K, 2013). Lululemon's strategy is to provide various products to different customs...