The author begins with an assessment of the ignorance of "today's" consumers regarding the entire food process, from the land to the factories of where it comes to the consumers' table. , where it ends. The author writes: “To them (consumers), food is a rather abstract idea – something they do not know or imagine – until it appears on the grocery store shelves. or on the table” (Berry 64). The author then goes on and defines the word "industrial eater", which essentially refers to the type of consumer who does not know the connection between food and the earth, and is therefore passive and uncritical, the author calls these eaters victims (Berry 64). The author uses the term victim to cleverly create a connection between: food, consumer awareness, food industries, and ultimately, freedom. One cannot be free if someone else controls one's mind and voice; likewise, one cannot be free if food and its sources are controlled by someone else (Berry 66). The analogy acts as a wake-up call to consumers to make them understand the importance of understanding the origin of the food as well as unveiling the true goal of the food industry, profit. Wendell Berry's essay is much more critical of the food industry's modus operandi and its ethical principles than Trish Hall's article. So Wendell Berry gives seven distinct instructions on how to eat responsibly. Four of the seven points relate to knowing the foods we eat and where they come from and what additional chemicals are added to them by food companies. For the rest of the points, the author advises growing your own food if possible, dealing directly with local producers and preparing your own food avoiding precooked products (Berry 68-69). All this