1. Company Profile The company we chose for the Emerging Markets course is FamilyMart. FamilyMart is a 24/7 convenience store, which means it is also open on holidays. FamilyMart offers many varieties of food, beverages, hygiene items, magazines, office supplies and basic medicines. FamilyMart stores vary in size depending on whether they have large stores or small stores. Smaller stores are geared more toward people who want to buy something small (like a bottle of water), and their larger stores are geared toward getting groceries. Next to FamilyMart, you will find convenience stores with a similar concept named 7-Eleven and Lawson, which are their competitors. Their slogan is: “FamilyMart, where you are part of the family”, as they want their customers to feel and be treated like family. The company was established on September 1, 1981, and as of February 2013, it had an estimated 22,181 stores worldwide (including franchised stores). FamilyMart has mainly focused in Asia, however in 2005 FamilyMart decided to expand their stores in the United States, as they opened their first store in Los Angeles under the name Famima!! Shortly after, they opened 9 stores in the United States. In 2010, they were planning to expand with 10 stores, but due to the bad economic situation in the United States, they decided to "freeze" it.2. Family Mart VRIO FrameVALUABLE? RARE? COSTLY TO IMITATE? FIRM PERFORMANCENo Yes Consistency above average2.1 Valuable/RareAs we knew, FamilyMart is the convenience store that sells all kinds of goods that satisfy all the needs of people's daily lives. In this case, the products FamilyMart purchased from suppliers were...paper...the top three countries in the Latin America region in terms of technology and Internet penetration” (STAFF, 2010). Panama dethroned Chile from its second place and grew a lot in the wireless section.3.5 EnvironmentalPanama has an area of ​​75,517 km² with 2,210 km² of surface water, giving it a total of 78,200 km² . Like the previous states, Panama has 9 politically visible provinces located in Central America, while Panama City is the capital of the country. Panama's environment has a lot to do with its economic success and stability. It is of course located in the thinnest part of the American continent and has built a canal to take advantage of its location. To further encourage foreign investment and economic development of the country, the government also created the Colon Free Zone, right next to the Panama Canal..