Kraft Food Group has some areas in which it can grow. The company must correct its debt and debt ratios. The profit margin has been sporadic over the past five years. This is not a good trend for the company. This industry faces very external factors that can devastate the profit margin, such as drought and other Asian market trends, which can harm the financial results of this industry and company. The weather cannot be controlled. This company offers many different products that can be helpful in not putting all your eggs in one basket. It can also cause the business to stretch and go in many directions. The food industry can be a highly fluctuating market due to external forces. Kraft Food Group has some problems introducing chemicals into some of its products that are now banned by the government. Kraft Food Group has food scientists, engineers and chemists to combat these chemicals, develop new products and provide consistent quality products so they can grow through sales and profits. Kraft Food Group has a high level of quality and respect from its customers. Kraft Food Group could lose financially due to food contamination. This company will continue to grow in the future if it continues to make improvements, invest and produce quality.