The end of the Cold War brought about the collapse of communism in Eastern Europe, ushering in an unprecedented new paradigm – characterized by the end of hostilities between the two dominant ideologies. : Soviet Communism and American Liberal Capitalism. This new dominant paradigm encouraged the homogenization of ideas, in the form of an exchange of ethos and values ​​across old cultural, ideological and geographical divisions. As such, this integration of global societies has earned the title "globalization", forcing the global community to appear so united as to justify the metaphor of a global village. (Note: This paragraph is difficult to read – I will rewrite it eventually.) Few contemporary phenomena generate such academic and political controversy as globalization. The term, although ubiquitous, has lost precision due to its dependence on changing sociopolitical and cultural concerns (Asgary, 2002). In fact, the term itself is so closely linked to contemporary ideological spheres that its definition requires periodic reevaluation by scholars. Echoing contemporary philosophy, the eminent sociologist Manfred Steger defines globalization as "a multidimensional set of social processes that create, multiply, extend and intensify social interdependencies and exchanges on a global scale while promoting among people a growing awareness of the deepening links between the local and the world. the distant” (Sterger, 2005, p.13). Despite Sterger's optimism, globalization – in its primary literary sense – is only a euphemism for Western cultural and linguistic imperialism. Indeed, globalization, as the apparent integration of world cultures, exists with its imperialist antithesis: the prevalence of fragmentation in many areas...... middle of article ......g, propagating and intensifying the demands of Western culture. and linguistic imperialism. Indeed, these studies do not appeal to the preservation of "pure" national cultures or particular national identities, but rather to a broader appeal to fundamental human egalitarianism and the deep social importance of providing individuals and groups an equal opportunity to create their own identities, practices and forms of expression (Heinrich, 2001). Generally, two contradictory paradigms ignite the debate on globalization: as a form of integration and as a form of imperialism. The first encourages the diffusion of a homogeneous set of values, norms and behaviors, allowing individuals to interact with each other, regardless of disparities; the second sees globalization in its true form – a vehicle for coercive homogenization of the West at the expense of marginalized cultures..