IntroductionWith the new digital age, new accessibility and acceptability for the public can become active members of media production. The Internet, particularly through sites such as YouTube, has allowed more people to connect across vast geographic expanses to share digital cultural practices. Some of these practices, such as the popularization of “production, distribution, appropriation,” would not be possible without digital technologies like YouTube (Russo and Coppa, 2012). The willingness to contribute to all three processes has had a considerable impact on what Henry Jenkins (2006) calls participatory culture. For Jenkins, participatory culture is the driving force behind competing media economies and the circulation of media content. With even more advanced technologies today than when Jenkins published his book, Convergence Culture, remixing has become one of the main elements of our participatory culture in the United States. Parody, a component of remix culture, can extend across many media – radio, television. , and the Internet. The Internet is a unique medium because we can access and re-access any material, current or past, creating a perpetual time capsule of culture, which allows audiences to constantly remix. Jenkins (2006) attributes media circulation to the connection between media industries and remixers, as it relies “heavily on active consumer participation” (intro, p. 3). The text this article will examine, however, is a parody music video produced by the media company Yahoo!, which inherently made the consumer a remixer and therefore, in Jenkins's interpretation, would stop the broadcast. With this in mind, the "Oh Lordy 'White Girls'" video will be examined through cultural analysis...... middle of article...... focused on how "racial ideologies help to determine the structures of popular media. texts” (Ott & Mack, 2010, p. 139). Works Cited Jenkins, H. (2006). Convergence culture: where old and new media collide. New York: New York University Press. Lorde and Little, J. (2012). Royals [Recorded by Lorde]. On Pure Heroine [mp3]. Auckland, New Zealand: Republic. Ott, B.L. and Mack, RL (2010). Critical Media Studies: An Introduction. United Kingdom: Wiley-Blackwell. Russo, J.L. and Coppa, F. (2012). Fan video/remix (a remix). Transformative Works and Cultures, 9. Retrieved from http://journal.transformativeworks.org Warner, J. (2007). “Blurring political culture: The dissident humor of The Daily Show With Jon Stewart.” » Popular Communications, 5(1), 17-36. Yahoo!. (nd). Oh my God, “white girls” [video file]. Retrieved from https://screen.yahoo.com/white-girls-040000964.html