My ad shows that not only is salsa hot, but it can make anyone more attractive, even a nerd. The focal point of my Chip Magnet ad is the nerd, represented by his clothing, in the center holding the salsa. The person eating the salsa has gone from nerdy to attractive and "hot", just like the taste of salsa. This is an example of simple solutions because by eating this salsa you will become attractive just like the person in the advertisement. This technique is also used in Victoria's Secret advertisements because viewers believe that if they wear the clothes they will look like the models. To add to the technique, I added the phrase "hey Big Dipper, try our salsa because even nerds turn into flea magnets." Another interpretation of the nerd eating salsa could be that only socially awkward people eat the product. However, Chip Magnet in this case is a play on words to sound like chick magnet, a popular expression. A magnet chick is a male that attracts females like a magnet attracts iron. The public understands that this product is a winner, a winner; they will enjoy a tasty salsa while becoming more