IntroductionSports tourism is defined as: sports trips away from the home environment for a limited time, where the sport is characterized by unique sets of rules, a competition linked to prowess physical and a playful nature. (Hinch and Higham 2004) A tourist can participate in sports tourism in two ways: active and passive. Active sports tourism includes people participating in activities; skiing, climbing, etc. and passive sports tourism refer to spectators of a sporting event. (Visit Scotland 2014)Globalization and democratization have had a significant influence on the growing popularity of sports tourism. As a result, key trends that have contributed to the development of sports tourism include the increase in the number of people participating in sports activities as well as the growing interest in health tourism in Western societies (Hinch and Higham 2004).1 . Tourism in Fort William “Today, there is a growing demand for holidays that offer more intense activities. » (Holloway 2002, p. 67). Fort William is therefore a key tourist destination for Scottish tourism. Its popularity is largely due to local sporting events and picturesque natural landscapes, perfect for hiking, climbing, skiing and many other adventure activities, from diving in the sea to flying through the air, with all water sports, country sports, cycling and mountains. active cyclists and of course mountain sports. For this reason, it has been named the undisputed capital of outdoor sports and activities in the United Kingdom (Visit Fort William nd). Fort William is the largest town in the West Highlands of Scotland - it has a population of around 12,000 and is an established tourist destination. , with over 400,000 people visiting Glen Nevis each year and around 110,000 people traveling through the sustainable tourism events programme. Its aim is to create an opportunity for businesses to improve their sustainability practices, which will promote regional growth (Visit Scotland 2014). Caroline Willis, operations manager at the Pierhouse Hotel in Port Appin, who attended the latest seminar, said she would “recommend the workshop to any tourism business looking to take a greener approach to their operations.” Since the workshop we have had our first VisitScotland Green Tourism Business Scheme rating visit and achieved a silver medal as a result. We are now heading for gold” (Visit Scotland 2014). An example of a green business in the Fort William area is Navis Range which, through innovative and effective ways of reducing environmental impact, received the Gold Green Tourism award in 2003 and again in 2012 (Nevis Range 2014)