Global Communications As Global Communications headed to the media to announce its new strategy, many doors opened to see the facts, analysis and goals behind this strike. The KM scenario illustrates the conflict between decision-making elements in which a dilemma may arise as a result of ignoring certain values ​​and opportunities. “Too much competition” was the problem as defined by the company. Typical persistent problem in an industry: continuous change is one of its characteristics. Problems are opportunities as described by the problem-solving model. And when the problems get worse, so must the opportunities. However, when this model skips certain steps, it turns into opportunities for dilemmas. The situation GC went through demonstrated the impact of neglecting values ​​and stakeholders. Ultimately, every business is that combination of values, interests and rights driven by common goals. A difficult decision like outsourcing in the case of GC could be made after exhausting all options to resolve the situation. It should also result from the exercise of other options that fail to generate acceptable solutions. Unfortunately, the decision and discussions within the senior team reflected the opposite of most of these concepts. “Making the decision-making process collaborative rather than competitive” (Snell, 2003, p. 84) creates common goals and absorbs any conflict. between one of the values ​​involved. Once this chain is broken, the situation of GC facing the actions of the union and the government would be a good example to read. Situation Analysis Identifying Problems and Opportunities The term that describes all of what has happened to global communication is lack of planning. It was quite shocking that the management team discussed “challenges” in a meeting a day before the new strategy was announced. Unfortunately, avoidable mistakes led to GC having difficulty negotiating with the union to discuss the impact of its decisions. The whole process was based on personal assumptions and imaginations. However, keeping stakeholders in the dark has made the situation dire. Even with an incompetent management team as GC, involving stakeholders in the situation would alert any overlooked aspect of a potential risk or dilemma. GC failed to even consider the union as a partner, even after the union supported eliminating certain benefits to help the company grow. The major problem in GC's situation is its inability to analyze its own industry. Global Communication and for the same reason “Helping the growth of the company” made the union eliminate health and education allowances..