It is for this reason that the idea of their conglomerate relates to a monopoly. Disney can actually control every aspect of the creative process through to the process of bringing a product to market. For example, Disney's most recent film, Star Wars, was a box office success and part of its success is due to the Disney conglomerate. Everything from running advertisements to promoting products or services on its networks and websites is feasible, as far as their structural network/conglomerate is concerned. Disney's concept of media integration and cross-promotion boils down to

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