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  • Essay / Graphic Design Essay - 2095

    Recession is a period of temporary economic decline, and the United States has suffered from recessions several times in the past and this is bound to happen again. But “graphic design could be recession-proof because good graphic design can be considered a necessity or an “inelastic good” in economist terms” (Jackness). In the 1970s, the graphic design industry underwent a major technological shift, which spurred investment in printing presses, as the relative cost of four-color process and prepress fell dramatically, defying inflation, rates high interest rates and high unemployment rates at the time. During the last recession, from 1990 to 1991, employment, wages and employment in the graphic design sector experienced considerable growth, exceeding normal industry growth. A few years later, the number of establishments increased, even as full-time employment declined. This was for a reason, the same reason that contributed to the industry's success in the 70's, technology (Romano). Programs like Creative Suite, which includes Photoshop, Illustrator, InDesign and other programs, were created in the late 1980s and early 1990s. The development and accessibility of the program meant that even if graphic designers were not worked more in design firms or corporations, they could always open a home office at a lower cost and become independent. The development of technology eventually led to the development of the Internet, which became an abundant source of work for the graphic design industry and its designers. If a recession were to occur, web-based projects would provide job security for graphic designers. Additionally, there are positive job prospects for the web graphic design industry today. “The employment of graphic designers among publishers of newspapers, periodicals, books and directories is expected to decrease by 16% between 2012 and 2022. However, the employment of graphic designers