The organization I'm going to talk about is Apple, and specifically its iPod products. Apple was incorporated in the State of California on January 3, 1977. The company has numerous stores around the world and its corporate offices are located at Apple Computer, Inc. 1 Infinite Loop Cupertino, CA 95014. Statement Mission Statement Apple's mission statement is: Apple sparked the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system, and iLife and professional applications. Apple is also leading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone. Apple ProductsTo understand the different iPod products, it is necessary to review all Apple products and how they are related and integrated with each other. Apple's product line is largely integrated into its mission statement. They offer a wide range of computers, both desktop and laptop, under the Mac brand. Their desktop computer, iMac, revolutionized the industry by integrating the tower into the monitor to minimize space. Laptops were known for their large screen, while maintaining minimal weight and thickness as well as a wide assortment of hardware and speed. Their latest product is the iBook Air, which it touts as the thinnest and lightest laptop on the market. Apple has also produced a line of digital media gadgets as an alternative or replacement to compact discs. The iPod allows you to store hundreds of songs and videos, as well as connect the device to different audio systems. The players provide access to music, videos and movies via multiple search features, and its innovative control surfaces range from scroll wheels to touchscreens. The iPod line, along with iTunes software, provides search, purchase and storage capabilities on a virtually seamless medium. Apple has improved its media products and personal devices with the iPhone. The iPhone integrates the functions of a cell phone, iPod and personal digital assistant and combines them with touch screen and Bluetooth technologies. Apple also offers a series of software and operating systems that facilitate and connect their various hardware products. In addition to iTunes software, Apple produced iPhoto, iMovie and Garage Band as part of its Mac OS X software suite, aimed at artists and musicians..