If a prince wants to maintain a good reputation, Machiavelli states that "he must neglect no means of sumptuous display", and this excess will "begin to make him odious towards his subjects ". » (225). With the way social media spreads gossip today, presidential candidates need to be careful about what they say and do. Machiavelli claims that being too generous to others can affect how others perceive you. This can then affect the results of a presidential election between leaders. Having a good reputation can show election voters who would be a good