McLuhan theorizes that "new applications of electricity taught people to reorganize their perceptions of the world in ways suited to the protocols of cyberspace" (McLuhan, 1964, p. xi -xii). Explaining that cyberspace, produced by electronic access via technology and media, is a priority around which we organize our knowledge demonstrates how much influence contemporary media has on our lives. While Marshall McLuhan talks about media cultures in 1960s society, his ideas therefore relate to the mid-20th century. However, as we have seen above, recent academic works up to the present day relate to his ideas to explain contemporary media by means of his aphorisms which can characterize its impacts. His work verbalizes the influence of media in restructuring individuals and ultimately their society, but his comprehensiveness of media effects describes the transformed conditions of all kinds of technologies, whether they operate on all extensions of man or They help a unique facet of humans. faculty. For example, the "old media" of cable television serves as an extension of an individual's sense of sight, allowing remote visibility of multiple views of world events, while the new tablet of the 21st century provides extensions to a multiplicity of things.