Actors, models, athletes, bodybuilders, singers, they're all at the height of marketing. Their images are burned into the brains of unfamiliar media consumers, unconsciously becoming the number one priority. Therefore, a desire is sown in the fans' brains, later becoming powerful enough to become a need. Diet, exercise, personal identity, all factors come into play when seeking change, and many will go to extreme measures to achieve their goals. Millions of people, thousands of whom have had and have had years of traditions and customs influencing their lives, have developed a psychological phenomenon. This condition, as it is medically called, is now known as anorexia. How far is a person willing to go to succeed? However, this success should not be misinterpreted. Becoming like an idol can come at a high cost. Although specifically, anorexia is what is highly perceived in the world at any given time, and it doesn't stop there. Bulimia, the opposite view, has been observed across different generations and has continued to grow exponentially. It is a term that is not regularly mentioned, even if it should be taken in the same way as anorexia. Apparently, the causes of these diseases are strongly linked to the influence of globalization, the media and, undoubtedly, genetic heritage. Globalization has been blamed by many scientists, psychologists, doctors, etc., where the fault is Western culture, America. be specific. The expansion of a culture can achieve much where it is reached. It is expected that some cultural knowledge will be found, where both cultures will adopt each other's customs, even if...... middle of paper ......g because drastic measures are being taken. Some people begin to stop eating altogether, others resort to self-induced vomiting, thus entering the world of eating disorders. Eating disorders can be divided into several categories. The two main concerns of doctors are anorexia nervosa and bulimia nervosa. Anorexia nervosa develops when an individual reaches the extreme of not eating completely. Bulimia nervosa occurs when those following a strict diet begin to develop cravings that become so intense that they are compelled to eat. However, when they eat, it is an immense amount of calories in a short time (binge eating), followed by spontaneous repentance and vomiting, and a cycle begins to appear frequently. What fascinates researchers is the possibility that these diseases are not directly linked to social influences, but rather to a genetic factor..