For many decades, Midtown has been the most targeted critical location for future economic prosperity, residential and commercial growth, the vitality and dynamism of the city center and city-wide expansion. The reason is that Rochester, New York, was best known as a key Rust Belt city specializing in large-scale production in transportation, electricity, and industrial processes. Over the past two decades, it was universally known that with the new generation of emerging technologies and the diminishing reliance on old, traditional factories, the foundations of our economy would soon disappear. This example is illustrated simply by the presence of many huge vacant buildings located in downtown Rochester. Not only does this severely impact our industrial businesses and the economic growth of the city, but it also affects the entire downtown community, residents, visitors, and also changes the perception of what the center once was -city of Rochester. Every business, retail store, market or educational institution in the region has been severely impacted by this ripple effect. Rochester was also very popular in the United States, being the first to establish an enclosed downtown shopping center called Midtown Plaza in the heart of the city. . This location was a major source of highly concentrated economic success and population growth. When suburban shopping centers were subsequently built in neighboring towns, Midtown Plaza also suffered a great loss. From being one of the most prosperous locations during the 1960s and 1970s, until today, April 26, 2012, the Midtown Plaza no longer exists, resulting in nine acres of development land ready for be inaugurated; desperately waiting for offers. In the fog of disorder, there remained the presence of the Monroe Comm...... middle of paper ......t/article.asp?aID=190595Cooper, C. (2012). MCC Statement on Efforts to Negotiate a Lease for the Sibley Building. MCC News, retrieved from http://www.monroecc.edu/etsdbs/pubaff.nsf/HomePageNews_Include/58897C9EA54C116985257983006DBA02?OpenDocumentKress, A. (2011). An open letter about MCC's proposed downtown Kodak campus. Manuscript submitted for publication, Monroe Community College, Monroe Community College, Rochester, New York. Retrieved from http://www.monroecc.edu/downtown/docs/OpenLetterfromDrKress.pdfRichards, T.S. (2011). Mcc student focus group: what they said. 13Wham Blogs, retrieved from http://www.13wham.com/content/blogs/story/MCC-Student-Focus-Group-What-They-Said/TC377v9_3kaZ8QHgHRr3ng.cspxStewart, J.S. (2012). Mcc is extending the lease of the Sibley building for the moment. Education, retrieved from http://wxxinews.org/post/mcc-extends-lease-sibley-building-now