“Named in honor of philanthropist Johns Hopkins, Johns Hopkins Health System (JHHS) provides Baltimore residents with a range of health care services. The health system is a subsidiary of the world-renowned Johns Hopkins Medicine and oversees six hospitals: All Children's Hospital, Johns Hopkins Hospital, Bayview Medical Center, Howard County General Hospital, Sibley Memorial Hospital and Suburban Hospital. Nonprofit teaching hospitals provide inpatient and outpatient health services that include general medicine, emergency/trauma care, pediatrics, maternity care, elder care, and many specialty areas of medicine. They also include community health and satellite care facilities” (Hoover’s, 2015). Johns Hopkins Medicine Marketing and CommunicationsThe Johns Hopkins Health System Corporation is segmented into ten divisions on campuses in Maryland and Washington, DC with international centers in Italy, China, and Singapore (Johns Hopkins Medicine, 2015h). The two undergraduate divisions, the Krieger School of Arts and Sciences and the Whiting School of Engineering, are located on the Homewood campus in Baltimore's Charles Village neighborhood. The School of Medicine, School of Nursing, and Bloomberg School of Public Health are located on the Medical Institutions campus in East Baltimore. The university also includes the Peabody Institute, the Applied Physics Laboratory, the Paul H. Nitze School of Advanced International Studies, the School of Education, the Carey Business School, and many other facilities (Johns Hopkins University, 2015; Wikipedia , 2015). The Johns Hopkins Health System Corporation employs more than 20,000 people annually. Joining the Johns Hopkins Health System means becoming part of a diverse organization dedicated to its patients, their families, the communities it serves, and our employees. Patients are at the center of everything that is done at Johns Hopkins Health System. From our beginnings in 1889 to the opening of our most advanced patient facilities in 2012, our mission to advance patient care, education and research continues to change the course of modern medicine (AllCountyJobs, 2015). What is the target market(s) for Johns Hopkins Health System Corporation? The Johns Hopkins Health System Corporation provides health care services to its patients, their families, retired military personnel, their active duty family members (Johns Hopkins Medicine, 2015; Johns Hopkins Medicine, 2015c), the community and to Johns Hopkins employees. It operates acute care hospitals, community teaching hospitals, geriatric care centers, home health centers and ambulatory care centers.