PRODUCTProduct can be described as the goods, services and ideas that a company offers in an exchange. (Pride & Ferrell, 2013) Like everything we know, Subway's main product is the submarine sandwich. In addition to this, Subway also sells salads, wraps and baked goods such as cookies, donuts and muffins in its chain. Some menu items vary by country and market because differentiated marketing strategies apply to different market segments. For example, Italian BMT, Subway Club, Meatball Marinara, Teriyaki Chicken, Roast Chicken, Tuna, Subway Melt, Steak & Cheese are the iconic sub-varieties of Subway worldwide. The BMT contains pepperoni, salami and ham. It is Subway's best-selling sandwich. The acronym of BMT actually stands for Brooklyn Manhattan Transit, but it has now been changed to "Biggest, Meatiest, Tastiest", which can be easily understood by customers. Besides submarine sandwiches, Subway also sells flatbreads, English muffins, and breakfast sandwiches. In 2006, Subway launched a brand new “Personal Pizza” product in certain American markets. These are made to order ...