From what they learned in their childhood, the rules and regulations of family culture play an important role in shaping their beliefs and behaviors. In the context of the infomercial, the reader's perceptions of the family are constructed and reconstructed throughout the passage. Family values ​​are a main concept, it emphasizes the responsibility of maintaining family ties, which is a universal concept of family, especially for Indians. Daily renewal, monthly change, however, with advanced technologies, Internet overuse and technology addiction are becoming a social problem in our society. By employing cognitive responses and strategic thinking, the intention of the infomercial is to enable people to reflect on their behavior and ultimately make changes to their beliefs and behavior, spending less time on technologies and more time at family gatherings. Finally, highlighting the conventional notion of family matters and constructing ideas in the real world using the product can help bring family members together, which can help indirectly maintain family relationships and can certainly help “reconnect with your family ».