Old Spice is a brand of body wash/deodorant for men. The ad I'm targeting is one of the old original ads for spices. It features a half-naked muscular man holding a bottle of old spice body wash, comparing the man/boyfriend/husband in the audience to himself while saying "unfortunately this isn't Me ". This ad is clever and somewhat humorous because it attracts attention. This is a very effective advert because of the general female focus, fast-paced monologues, and confidence throughout the advert to promote the use and affectability of Old Spice. First, the target audience for this ad is heterosexual women. The actor in the ad begins by saying "Hello ladies, look at your man, now come back to me, now come back to your man, now come back to me", which makes it clear who it is. Not only the look, but the actor has a very deep, sexy and soothing voice that attracts the audience. He speaks in a rapid monologue manner telling the directed audience what to do, and because he tells the audience to compare his man to himself, he exudes a certain confidence that is also very appealing. The appeal of the ad doesn't really have anything to do with the product itself, but with the life the product can possibly lead you to if you use it (getting rich and having women). Overall this advert is very well done in terms of appeal, maybe it's just me being a woman but I was attracted when I saw it on one of the first lines of The opening of the ad is "but if he stopped using women's scented body washes, and switched to Old Spice, he could smell like he was me. That says other products smell like perfumed products for women One of the reasons why this product is more attractive than other products is the entire advertisement itself, it depicts a beautiful life that would be attractive to a woman. the idea that this product does the job better is "Anything is possible when your man smells like Old Spice and not a woman", again comparing it to other products All techniques considered, this ad. for Old Spice was very effective due to its general female orientation, rapid-fire monologues and confidence throughout the commercial. It attracts the audience by describing a beautiful life of using the product, with particular attractiveness aimed at women and by comparing it to other products of the same type. Overall, this product is one I would purchase for my future husband because of the virility it seems to provide.