On average, we are exposed to around 3000 advertisements per day. The majority of them depict women in a sexualized way or dominated by my male figures. This may seem harmless to most people, but in reality, the media is used as a platform for the constant objectification and degradation of women, sending negative messages about how women should be treated. The term “sexual objectification” has been around since the 1970s and has always been highlighted as a major problem, but nothing has been done to try to stop it. It may seem harmless, but studies have shown the many negative effects it can have on the women concerned: 91% of cosmetic surgery procedures are performed on women and girls from the age of 9 who become conscious of their appearance physical. In this day and age, should women still be described as mere objects? Sexual objectification has taken over life in areas we don't even realize. Even from a young age, children are conditioned to believe that men are more important than women. The majority of characters featured in children's books are male, while only a third of the main characters in children's programs are definitive. This portrayal of male and female roles continues in the media, with only 12-15% of top-grossing films being female-centric. Objectification is woven throughout our lives, even something that is gender neutral will generally be labeled as masculine, with the exception of objects such as boats and cars. Throughout history, women have always been portrayed as weak characters who must be controlled by men whose main role is to take care of the family. Although women are now more accepted in the workplace, they are still expected to take care of the family and deal with problems...... middle of paper ...... highlighted as a major problem in media still a problem today. Despite the many proven negative effects of objectification on women and young people, nothing has been done to address it. We need to stop using the media as a platform to degrade women and instead use it to tackle the problems it has created. Children should not have to be raised in a society where women feel like they are not good enough and it is acceptable to treat them as mere objects of desire. http://www.cristingrogan.com http://www.kon.org/urc/v5/greening.html http://www.psychologytoday.com http://thesocietypages.org http://www.apa. org/education http://www.independent.co.uk/ http://www.bbc.co.uk/news/ http://www.dailymail.co.uk http://www.news24.com/ http://www.prezi.com http://cratesandribbons.com/