As part of marketing strategies, promotion involves all activities of communicating with the customer about the product, its profitability and its features. When a particular company manufactures a product and determines the price, it is time to communicate with customers about the product. Information provided to customers to make the decision to purchase the product. TALPAU (2014) states that “promotion is the flagship element of the marketing mix and refers to the means of communication used to inform the target market and convince potential customers and other stakeholders to choose a company and/or its products.” There are many obstacles to consider for good marketing promotion. If sales promotion is used in the long term, customers may get used to the effect, and too much promotion may affect the brand image. The main challenge is to educate the customer about the brand