“Other industry players rely on subcontractors to design tools and produce parts” (R. Carlson, personal communications, December 3, 2015). Siemon designs and manufactures tools to make metal and plastic components, and designs and builds the automation equipment that assembles these components. Siemon's metal stamping, injection molding and sheet metal forming processes are some core competencies relevant to achieving the company's future cable manufacturing goals. These core skills meet the requirements of VIRO analysis, meaning they are valuable, rare and imitable and a great fit for the organization. Siemon can use these core skills and manufacturing capabilities to create a cable manufacturing division on the move.