Today, Times Square is considered a tourist attraction with visitors from all over the world coming to the United States to visit New York. Times Square didn't always have the glamorous depiction that we find in movies today. At the beginning of the 20th century, Times Square was not a pleasant place and the sounds heard were very different from those of today. In the 1920s, Times Square enjoyed a brief heyday from thriving entertainment to flashy commercial advertising center, but Prohibition caused many downfalls in the entertainment industry, forcing theaters and nightclubs to close. Times Square was full of nightclubs and theaters. So, as demand declined due to limited alcohol service, these venues had to adapt their business to continue attracting customers. Most theaters began adding rooftop gardens, cabarets, and restaurants capable of maintaining long working hours for additional income (Reichl 53). During the "1927/1928 theater season, seventy-six theaters operated in the greater Times Square theater district, but within a decade this number had fallen to thirty-three", none of the theaters on 42nd Street being active at the end. from the 1930s (Reichl 56). Eventually, theaters had to resort to other forms of entertainment; parts of Times Square were known for their peep shows, burlesque clubs, and video clubs (McNamara 20). With a new crowd of people coming to see this type of entertainment, different sounds were heard on the streets of Times Square than today. Outside the cinemas, we heard about the pornographic film being shown, the scammers trying to pick people up for a few hours and the passage of public transport. A few decades later, the do...... middle of paper. .....entertainment attractions and sharing in the booming tourist economy of Times Square” (Reichl 160). Children and adults now enjoy theatrical performances of many Disney classics along 42nd Street and can end the tour by visiting the two-story Disney Store to purchase various Disney branded items. Most people don't realize the history of 42nd Street when they pass by. because they hear the speakers playing the soundtracks of the shows, the people selling tickets at the box office as well as the scalpers trying to find tickets and the anxious children waiting for the show to start. The tourist area that 42nd Street has become is thriving thanks to Disney and the appearance of public servants, beyond the grimy look and negative views of 42nd Street. Instead of focusing on looks and negativity, Disney viewed this project as a business venture with a global vision..