A proactive strategy is “a strategy of social responsiveness in which a company anticipates a problem before it occurs and does more than the company expects to take responsibility and to solve the problem” (Williams, 85 years old). A more minimal social responsiveness strategy might dictate that we move forward, try to maximize our profits, and adjust our policies as we go. However, as part of a proactive strategy, we anticipate possible reactions from the community and our employees and retain the employee to the extent that it is in their best interest. It has been shown that adopting a proactive strategy is not only beneficial for stakeholders but also for shareholders because there is "a small positive relationship between social responsibility and economic performance that strengthens when a company or its products have a positive reputation in social matters. responsibility” (Williams,