OVERVIEW Ed Lobster is an extremely successful restaurant chain that has a collection of restaurant entrepreneur proposals. Red Lobster became a household term and over the years gained a good following. This occurred in Red Lobster, which accounts for 43% of the market allocation in the seafood casual dining chain division. In 2010, there were 694 Red Lobster locations and the final revenue for fiscal 2010 was $7.11 billion. Red Lobster now offers a seafood line featuring new fish, shrimp, lobsters and snow crabs. The number of diners produced quickly and was considered part of the "Big 7" of casual dining chains. SWOT ANALYSIS Strengths: Red Lobster accounts for 43% of the market allocation and is the largest seafood casual dining chain. Computerized POS layout is a high-end powerful supply system - Responsible for a group of casual seafood restaurants for distribution. Certified suppliers reach customers in next-day deliveries. Over 690 diners in North AmericaWeaknesses: Outdated diners, No clear vision of who their customers are, Understanding of food safetyOpportunities: Increase product line (expand selection of food and wine), Increase or target new customer base ; increased profits, increased geographic reach (i.e.: Europe, Asia-Pacific) Threats: supply pressure due to high seafood prices, commercial status; encourage more customers to eat at home, Aquaculture, Intense competition in the category CURRENT MARKETING PLAN When Kim Lopdrup understood the demand to improve its positioning; a three-phase design was shipped immediately. This design was industrialized to promote the Red Lobster brand and focused on risks...... middle of paper ......s expressed in 30 and 15 second formats. The campaign was launched with two televised executions. In conclusion, at the end of the day, Sea Food's success has otherwise been built by listening to customers. This legacy of listening has continued throughout the campaign's existence. Qualitative is used primarily in the development of each ad to identify a compelling narrative and inform production; copy tests are carried out before each televised performance is broadcast to maximize effectiveness; and one-on-one qualitative discussions alongside agents are conducted periodically to support the reality of the advertisements. Integrating customer visions into strategy and communications has delivered exceptional brand enhancement perceptually and commercially, and will enable Red Lobster to become an integral part of the brand and its touch across all of its products. the sea. On the other hand, and beyond..