After taking all of this into consideration, I knew I wanted to purchase a limited edition backpack designed by the one and only Rihanna. This brings me to the next step of the CDP purchasing model. Due to a major purchasing decision, rather than ordering online which could lead to dissatisfaction if the product doesn't look like it does when looking at the pictures, I stayed away from Asos. (online) to purchase the product in store. Nowlis and McCabe (2001) assert that “consumers prefer to personally experience what they call “material properties” rather than having them described verbally.” I feel like with many disappointments from Asos where I returned many items, to avoid this I decided going in store would be a better alternative for me. But that doesn't mean online shopping isn't popular. As a current Facebook user, RI has posted videos and photos of Rihanna wearing her collection, as well as other celebrities who wore her clothes to break into sales. I responded positively to this use of direct marketing. As a result, it encouraged me to...