Q1. Who are the company's target customers?The first targeted group of customers of Singapore Airlines are mainly people whose income can allow them to enjoy a flight with excellent services and facilities. While the second group of people are mainly young adults, who have a slightly lower budget for plane tickets. They can choose to take Tiger Airways, of which Singapore Airlines holds part of the shares.T2. What is the company's positioning strategy?Four positioning strategies in terms of Quality and PriceQuality/PriceHigher priceLower priceHigher quality Premium strategyGood value strategyLower quality Overcharging strategyEconomic strategySingapore Airlines has positioned itself in the Premium strategy because it offers provides its customers with excellent levels of service as well as on-board entertainment facilities. Singapore Airlines also ensures that its customers enjoy the flight through continuous improvement of their various in-flight entertainment facilities and by serving customers meals from different menus that suit their needs. Singapore Airlines also offers alcoholic drinks and soft drinks to meet customers on board. To ensure that travelers flying to SQ feel comfortable during the flight, Singapore Airlines replaces its planes with newer ones almost every six years. So, to ensure that Singapore Airlines can maintain its premium strategy, its level of innovation must also be maintained. . Throughout the year, Singapore Airlines has always been one of the few pioneers in the aviation industry. They were the first to offer free headsets, free choice of meals and free drinks in economy class in the 1970s. Middle of paper ......ys, ANA All Nippon Airways, Asiana Airlines Cathay Pacific Airways, Etihad Airways, Garuda Indonesia, Turkish Airlines, Qantas Airway and other operational airlines around the world. - http://www.singaporeair.com/en_UK/about-us/- http://en.wikipedia.org/wiki/Singapore_Airlines_fleet- http://bschool.nus.edu/Departments/Marketing/Jochen%20papers/ jatmheracleouswirtzstrategyorganizationsingaporeairlines2009.pdf- http://www.venturerepublic.com/resources/singapore_airlines_-_an_excellent_asian_brand.asp- http://dlibrary.acu.edu.au/research/carpediem/pages/volume4/vol4no1_businessanalysis.htm- http:// prezi.com/jfwge34_ytz-/copy-of-singapore-airlines-marketing-plan/- http://www.oocities.org/wallstreet/2428/sia.html- http://www.scribd.com/doc/ 51810962/Marketing-Communication-Singapore-Airlines- http://en.wikipedia.org/wiki/Singapore_Airlines