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Essay / Hershey Park Case Study - 1480
In addition to Milton Hershey's school, Milton Hershey also opened a park known as Hershey Park. He always planned to create a more pleasant environment for workers and residents. Although criticized by his mother, on April 24, 1907, he opened Hershey Park. The park's authentic appeal lay in its simplicity and variety. It was the perfect place for picnics, boating, etc. Its beautiful scenery made it an easy place to have fun. http://goo.gl/SpvB2n Additionally, the company also helped soldiers during World War II by manufacturing ration bars. During the war, average and mediocre chocolate bars melted in the presence of heat. Thus, Captain Paul Logan asked for new requirements: “a bar weighing West Africa is known for its lucrative crop: cocoa beans. Cocoa beans are mainly exported and chocolatiers demand cheap chocolate. As a result, farmers had to use children to keep prices competitive. Many children work on these farms because they are “sold” by their own families who are unaware of the abuse and mistreatment. Most of these children are between twelve and sixteen years old and about forty percent of them are girls. These children work night and day, engaging in dangerous activities. In September 2012, Hershey announced an anti-slavery initiative in hopes of eradicating forced child labor by 2020. The Hershey Company has been primarily criticized for its mistreatment of foreign workers, particularly foreign exchange students forced to do hard work. Hundreds of students from China, Nigeria, Romania and Ukraine have traveled to the United States to participate in a summer visa program launched by the Hershey Company. In theory, students were going to learn English, earn money, and learn what it means to live in the United States. In reality, all four hundred students were doing hard work, lifting heavy Reese's candies, Kit-Kts, and Almond Joys. They did it at night. Hershey recently sued Let's Buy British Imports or LBB, a British chocolate company, to stop imports of its chocolates to the United States. The Hershey Company claimed that LBB's product was similar to theirs: "This includes Cadbury chocolates, British-made KitKat bars, Toffee Crisps and Yorkie chocolate bars." Jeff Beckman, a spokesperson for the Hershey Company, said: "It is important to Hershey to protect its trademark rights and to prevent consumers from being confused or misled when they see a product name or product packaging that resembles a Hershey name or trade dress. » This lawsuit has made chocolate consumers extremely unhappy. Nicky Perry, one of the most vocal about the ban, said: "Due to legal action by so-called chocolatier Hersheys, we can no longer import real Cadbury chocolate from England... They want us to sell their terrible chocolates. It's an approximation of Cadbury, but we can't in good conscience sell you such horrible chocolate when we've made our reputation selling you delicious English products. » Many chocolate lovers reacted similarly to this.