Aims and Objectives of Film Advertising Rationale for the study: • Effectiveness of in-film advertising • Consumer behavior and advertiser behavior towards in-film advertising Exploration of product placement opportunities offered by mainstream Hollywood and Bollywood films, understanding their nature, the audiences they serve, and the industry's intended benefits in relation to the product placed. Objective of the study: • To test the effectiveness of brand placement in films from both consumer and advertiser perspectives. • Understand the advantages and disadvantages faced by the producer as well as the advertiser.• Understand the factors considered while placing an advertisement in a film by producers and advertisers• Understand the importance of correct placement of advertisements products in films.• Analyze the extent and nature of product placement as it currently occurs in Hollywood and Bollywood films. Significance of the Study: The industry provides a significant opportunity for strategically planned brand placement, but there is little evidence of academic research on the effectiveness of brand placement or consumer attitudes in Bollywood. cinema to this day. This research aims to provide an overview of current research on product placement in Hollywood cinema with a view to examining lessons that can be learned by film producers and brand managers seeking to formalize a product placement strategy in Bollywood productions. Research Methodology: The research method as this article is a mixture of data collection and quantitative analysis. Quantitative analysis would involve the collection of statistical data available from users and demographic details over a period of time, in this case from November to December 2007. In all cases, the questionnaires will be administered to 150 respondents. Data collection methods will also include interviews with marketers from different companies to gather information on their views on product placement in films. Secondary data would include analysis of various films and published articles. Limitations: • Limited sample size • Responses might be subjective, so it would be difficult to quantify • Non-response error • Interpretation error EXECUTIVE SUMMARY The concept may not be new, but it is becoming definitely present felt with great force lately. In Hollywood, this practice is quite old. The best example would certainly be that of James Bond. This series featured so many products that it was actually nicknamed a commercial, from Aston Martin, BMW, OMEGA to Reid and Taylor. It's a bit difficult to pinpoint exactly when this concept became trendy in India, but films like "Kya Cool "Hain Hum" stand out, from the first song featuring SPYKAR jeans to the presence of the CCD coffee chain throughout the film..